Digital printing, document imaging and production printing are all markets which are changing fast. It can be difficult for actors in these markets to identify product strengths and weaknesses without some impartial, objective insight. We specialize in these marketplaces. Our expertise is in the real-world utilization of both hardware and software products in our industry. We have been running our independent lab for over ten years and you may count on scientific rigour in all our research.
No one is better placed than DataMaster Lab to show both your strengths and your weaknesses.
Our teams help manufacturers, software solution developers and distributors, providing expert knowledge and know-how delivered in person and/or in the form of presentational material in any of our six working languages:
- Product launches
- Competitive analysis
- Exhibition support
- Reseller events
- Product roadshows
Our feedback is very important to you ...
DataMaster delivers both public and confidential analyses. Our own independent lab has a wealth of data, and we "research and deliver" bespoke reports when we are asked to.
Reports on your own products in a market context, on your competitors' products and on requirements-led business trends, on both equipments and software - all bring expert, objective insight.
DataMaster Lab support with new product launches can include a full report aimed at resellers and end customers, and presentations aimed at informing - and motivating - sales teams. Our field knowledge means our speakers are credible in this context.
DataMaster Lab has been around since 2009 - and has been collating data on the industry all this time. Much of this can be used in your CRM or your ERP.
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Report: InkJet vs Toner
It has been said that “inkjets are faster” than toner machines. In a “bang for buck” analysis, this could be argued. However, in a marketplace segmented on machine speed, this remark is, to say the least, specious. Much of what we do is motivated by a desire to give our subscribers real, independent expert analysis, and we have sought to address that ill-informed remark by giving you all the facts.
DataMaster Lab exists to help you to Tell the difference.