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Great news for MFP Dealers and Sales Teams! More is less!

05 April 2024

If your customer wants to save electricity printing, sell them a faster machine!


The DataMaster Online service has been helping copier dealers earn good margins for fifteen years. This message is one of the simplest we’ve ever given you.

It’s counter-intuitive, but it’s true: faster laser printers finish a job more quickly, so the high-energy component, the fuser unit, is switched on for less time.

When you look at the Energy Star TEC, you might think faster machines use more electricity, but the TEC is misleading. When Energy Star labs test machines, they make faster machines print higher volumes. This is why they have higher TEC values. But customers print the same documents regardless of how fast or how slow their printer is.

Most MFP brands make ranges of machines with identical components. Different models are set to run at different speeds, but inside they are all exactly the same. Sometimes faster models run the fuser unit slightly hotter, but this is more than offset by the shorter print job time.

We have all the information on all the printers and copers and digital presses on the market now and since 2007. We have tools to calculate electrical consumption. We take into account how much printers use when printing, waiting, on stand-by and so forth, we know how long it takes them to get the first page out and how fast they print, and we have good usage data.

Subscribers to DataMaster Online can check this out for themselves, and compare machines side by side.

If a customer with a monthly print volume of 10,000 buys a 45ppm Ricoh IM C4510A rather than a 30 ppm IM C3010A they will save 12% electricity over a year*.

If a customer buys a 45 ppm AltaLink C8145 they will use 8% less electricity than if they bought the slower AltaLink C8130.

Sometimes with A4 machines, the savings are even greater. A customer printing just 2,000 per month will save 13% of their electricity by buying the 35ppm Canon iR Advance DX C357i rather than its 25 ppm sister, the iR Advance DX C257i.


(*) these two machines are not quite identical. RAM and processor speeds are higher for the IM C4510A.